{"id":15,"date":"2017-08-01T16:21:13","date_gmt":"2017-08-01T14:21:13","guid":{"rendered":"http:\/\/valeriehount.com\/ctm_blog\/?page_id=15"},"modified":"2018-04-12T06:18:59","modified_gmt":"2018-04-12T04:18:59","slug":"metier-content-manager","status":"publish","type":"page","link":"http:\/\/valeriehount.com\/ctm_blog\/metier-content-manager\/","title":{"rendered":"Le Nouveau M\u00e9tier de Content Manager"},"content":{"rendered":"<p>Avec l&rsquo;explosion du web des donn\u00e9es et de l&rsquo;inbound marketing dans lequel le contenu est roi, de nouveaux m\u00e9tiers font leur apparition. C&rsquo;est le cas du m\u00e9tier de Content Manager encore m\u00e9connu du grand public mais dont les d\u00e9bouch\u00e9s en progression constante attirent de plus en plus les vocations.<!--more--><\/p>\n<p><span class='et-dropcap' style=\"font-size: 60px; color: #1da8b2;\">I<\/span><span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">l s\u2019agit en effet d\u2019un poste strat\u00e9gique au travers de son implication dans le suivi de r\u00e9daction et la validation des contenus.<\/span><\/p>\n<h3>En quelques mots, le m\u00e9tier de Content Manager<\/h3>\n<p>Le Content Manager est charg\u00e9 de la gestion \u00e9ditoriale des blogs et des sites des entreprises constituant son portefeuille clients. Il commence donc par \u00e9changer avec le client lors de comit\u00e9s \u00e9ditoriaux afin de d\u00e9finir la charte \u00e9ditoriale, les sujets chauds \u00e0 aborder, les messages \u00e0 faire passer\u2026<\/p>\n<p>Le Content Manager s\u2019emploie ensuite \u00e0 \u00e9tablir un planning \u00e9ditorial en fonction des sujets retenus. Ce travail d\u00e9bute par une analyse SEO qui lui permettra de d\u00e9finir les mots-cl\u00e9s les plus pertinents en termes de r\u00e9f\u00e9rencement et \u00e0 partir desquels seront d\u00e9finis les titres des articles. C\u2019est alors qu\u2019il r\u00e9dige des <em>briefs<\/em> \u00e0 l\u2019adresse des r\u00e9dacteurs externes auxquels est confi\u00e9e l\u2019\u00e9criture des contenus.<\/p>\n<p>Enfin, en aval de la publication des articles, le Content Manager proc\u00e8de \u00e0 un <em>reporting<\/em> d\u2019analyse d\u2019audience afin d\u2019\u00e9valuer l\u2019efficacit\u00e9 des actions men\u00e9es et lui permettre, le cas \u00e9ch\u00e9ant, d\u2019affiner sa strat\u00e9gie \u00e9ditoriale.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;explosion du web des donn\u00e9es et de l&rsquo;inbound marketing dans lequel le contenu est roi, de nouveaux m\u00e9tiers font leur apparition. C&rsquo;est le cas du m\u00e9tier de Content Manager encore m\u00e9connu du grand public mais dont les d\u00e9bouch\u00e9s en progression constante attirent de plus en plus les vocations.<\/p>\n","protected":false},"author":1,"featured_media":756,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-gallery.php","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":5,"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":789,"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/pages\/15\/revisions\/789"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"http:\/\/valeriehount.com\/ctm_blog\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}